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Old Town Blocks
Branding, Typography, Motion
Old Town Blocks is a multi use retail space, made out of shipping containers, in Leicester City Centre. This brand needed a flexible identity that felt authentic to the diverse city.
Inspired by the diverse range
of people in Leicester and the patterns from their cultures,
I created a series of symbols. These sit in a neat grid system that is easily adaptable across all touchpoints.
A series of unique letterforms curated from photographs I took of the Leicester City area. Always linking the meaning of the design back to the city the brand will live in.
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